With so many brand new online casinos out there these days, UK casino players should not be at a loss when it comes to finding one in 2020.
It seems almost like a new UK casino site pops up every day. These new online casinos are heavily driven by their massive bonus offers in the early days of their existence. Their marketing budget is huge and designed to get as many players through the door, which means big spending on these incentives for your custom.
When it comes to choosing a new online casino in 2021, most players tend to immediately focus on what is on offer. These bonuses or welcome packages are essentially the first things which a new casino will show to players, so there is no surprise there. After all, everyone wants to get their hands on as much as they can for signing up for a casino.
As such, expect these bonuses, matched offers, free spins, rewards, loyalty points and everything in between to be thrown your way. The competition between new online casinos in the UK has never been greater, so this is a given. Marketing departments work around the clock to make sure they are doing everything in their power to sign up anyone that matches the basic eligibility criteria for an account.
But is a bonus where it begins and where it ends? Is this all a player should be paying attention to when considering signing up for a new casino? Not at all. There are many factors which should go into the decision-making process when signing up for a new online casino account. In this guide below, we explain what UK players should be looking for, and what they should be trying to avoid.
Latest New Online Casinos – Brand New Casino Sites 2021
Tips to choose a new UK online casino in 2021
There’s never been a better time to pick a new UK casino 2021 because there have never been more new casinos from which to pick. And lots more choice means better sites and more power to UK casino customers – but only if they use their power wisely.
More New Legal UK Casinos than Ever Before
The explosion in gambling is a global phenomenon, and the UK has certainly not been immune to the expansion of the very traditional industry – one that was traditionally rather sneered at – into shiny new premises online.
This expansion isn’t without its problems. As new sites sprung up, scammers took advantage of the explosion to push their own dodgy wares.
In response, the UK regulators kicked into action and made it illegal for any site not registered to the UK Gambling Commission to offer gambling services to UK players.
And that’s our first tip for players:
Look for a site with UKGC branding on the front page and a licence number that you can check.
After Legality You Should Check Safety
A legal site is great. And a legal site should be safe. But it doesn’t hurt to add that check to your list as you choose a new UK online casino.
Safe sites will have decent banking options that are properly explained. A safe site will have good help options – feel free to test them out.
Quality is a good pointer towards safety too. Scammers don’t want to go to the effort of putting in all the work of maintaining a full website and cut corners. If a site looks great and works well there’s a fair chance it’s legit.
The Games You Want to Play
The choice in casino sites has grown massively. But that’s been dwarfed by the absolutely enormous explosion of games titles.
There must be thousands of big titles, and hundreds of thousands of others with more joining the market – and clogging up casino lobbies – every week.
While it’s good to have a choice of games, you don’t want to waste your time scrolling through pages of poor-quality titles that don’t meet your needs.
If you like a particular brand you might want to use a site that specialises in one maker, like NetEnt or Microgaming. If you like fruit machine-style games you need to see lots of those when you visit.
Look for a choice of casino games too – it’s not all about slots these days.
A Great Deal
We talked about consumers using their power wisely, and one way casino site users can end up letting themselves down is with bonuses.
All sites offer a bonus of some sort or another to new players. Usually, it’s in the form of an amount of bonus cash that you’ll be credited with when you sign up. Often it’s free spins on a popular game.
Make sure you sign up at sites with good bonuses! With plenty of other places to go you don’t need to settle in this market, so use your power to shop around and to find the best bonuses with the fewest restrictions before you even think of putting your email address into that box!
What makes brand new online casinos so special?
Everyone likes novelty! In fact, if there’s a message of the Internet age when a TV star can become the most powerful man in the world, it’s probably that novelty trumps everything.
That’s certainly true in the online casino world. You probably already know this, because if you’re signed up at any casino sites at all they will be contacting you every week or even every day. We will guess that they aren’t emailing you with a header that says: SERVICES THIS WEEK REMAIN JUST AS GOOD AND EXACTLY THE SAME.
Nope! They want to tell you about new stuff. And they want to tell you because you want to know. Because you love it!
And there are good reasons for doing so.
New Means Innovative
All tech-based industries need to innovate or die. That’s very true in the casino industry. Setting up somewhere new means you want new consumers, and new consumers want new features.
Brand new online casinos are much more likely to have the latest industry innovations.
You should be looking for great services like pay-by-phone apps as well as the latest gaming innovations. If you want immersive, live casino games then head to new casinos; if you want the latest slot games then head to new casinos.
New Means Great Offers
The best time to visit a store is when it opens for the first time. If you remember some unsavoury news story about violence at a shop then most of the time it is at the big opening. That’s because we’re creatures of habit.
I mean, if I’m happy buying my baked beans from Baked Beans Stores Inc. then why should I bother to check out the new branch of Super Beans Ltd opening on the other side of town?
So brand new online casinos are in the same position as Super Beans Ltd, and you can bet that if Super Beans Ltd wants to succeed they better be offering something like two-for-the-price of one bean, or free bean delivery, or bubble-gum flavoured beans to get me there. (OK, not bubble-gum flavoured beans, that sounds horrific.)
So brand new online casinos need you to turn up and play, and they’re going to do this by offering you good deals. This might mean a very generous opening welcome offer, or more free spins, or superb new services, but you need to have your eyes on the news to see where these sites are opening so you can jump in and cash in!
New Means Good Service
There’s an adage in business: a satisfied customer might tell one person, an unsatisfied customer will tell 100. Multiply those figures many times over in the age of social media.
Imagine that effect on a new business. It could be disastrous! And gamblers love to talk – just look at any chat room or gambling forum and you’ll see that.
So if you want shiny new games and fantastic service then you should expect it from a new business. So make sure you’re banging on the doors of the latest brand new online casinos to pick up your reward for showing up!
How to Make the Right Choice
Casinos vary in size. They also vary in quality, value, and what they can offer. The top bracket of online casino operators tends to have their game sorted. These companies are the ones with the lasting reputations and more of the market share in the UK online casino sphere.
Why do they do so well? The main reason is the varying levels of choice. If you go to a supermarket which has a limited amount of options, you will probably be tempted to leave and head straight to one of the bigger chains out there. In the world of online casinos, you, the player, want to obtain as much choice as possible. Your options such consist of a number of slots, tons of games, a solid sportsbook, and live dealer options. The bigger sites attract more because they have more to offer.
These big players also have more cash to throw at advertising and bonuses, which is a surefire way of procuring more players. These companies look to impress with the best structure and design, and this shows in their websites and games. They also have licenses in the stronger parts of the world (in online casino regulatory terms).
Given this, there is little surprise as to why these sites excel. With numerous banking methods, strong customer service and support teams and a whole host of features designed to make the player’s experience better, the bigger sites are usually the safer bet.
When Playing at a Bigger Site Doesn’t Work Out
It happens. Reading through reviews of sites shows that no one is impervious to criticism. However, poor personal experiences with bigger sites can be subjective. You can often find that the player is many times at fault, just as the site is. The key is to read through as many reviews as you can of the company and see if you can identify any particular trends.
There will be times when a company doesn’t perform to expectations, regardless of size. When it comes just don’t to the bonus structure, this shouldn’t necessarily make your decision for you. It should definitely not lead you to abandon ship in search of a bigger offer. If a smaller website’s offer seems too good to be true, it probably is.
Many players choosing a new UK online casino fall into the trap of picking out a site which offers these stupendously massive offers. It might seem like great business sense to get £100 free for a £100 deposit, but have you checked the bonus terms and conditions? Have you read reviews of the site? Are you certain that these bonuses will actually pay?
We will cover this in detail as we go through this guide.
What Should I do before I Sign Up for a New Online Casino?
Always do your research. Always. There is never an exception to the rule, as prevention is better than the cure. Many smart players tend to go through a website’s terms and conditions before they even consider signing up for a new casino. Terms and conditions are an indication of how the relationship between the site and the players is acted upon. Many players will not even think of reading through these details, which is crazy. Those same players will kick off when something goes wrong, only to be referred to as the T’s and C’s.
This is why it is of massive importance to carefully read through any terms and conditions.. You can save a lot of effort, hassle, and potentially a lot of money by doing so. The terms and conditions are the hallmark of a good casino and can usually show the player just how legitimate they are.
When it comes to bonuses, this is the same. In fact, any unreasonable terms which could work against you should be there in the fine print. This pertains to everything you do while playing in the casino, and includes wagering restrictions on payouts and bonuses. If you are considering a particular site, do your homework first!
Should I Read Reviews?
Absolutely. If you are looking for any negative reviews relating to a new casino site you can be certain you will find them online. A ton of negative reviews or a recurring theme of not paying out customers, for example, should be a red flag. If you ignore these and still sign up, you may be setting yourself up for heartache.
Independent review sites, gambling sites, forums, Facebook pages… you name it, you will find information on a company. Keep in mind that every site will have customers who believe that things should have gone another way. No site is perfect but you should not tolerate any alarm bells that go off. This is your hard-earned money, remember that.
What About Customer Services?
They can definitely be tested. The customer services and support option should always be tried before you sign up for a new casino site. The best casinos out there will always provide helpful staff and you will definitely appreciate the help if things go wrong.
Pro Tip: If a site provides no contact information, run. If they don’t have a customer service support function, run. If things don’t go according to plan – and you can’t contact customer services – you will probably want to tear your hair out. Imagine winning thousands and checking your account every day with no results. You go to contact the site and your account is locked. There is no contact info. Bye-bye lovely money…
Payment methods are another thing which you should study before you play with a new online casino for the first time. Deposit methods, withdrawals, processing times should all be important to you when it comes to choosing the right casino. Check this info before you start playing. Knowing what options they have from the outset will help you figure out what site is the best for your playing needs.
Depending on the casino, there might be slightly different depositing methods. Withdrawal methods, too. However, the bigger sites should pretty much have everything covered.
Games & Software
Any casino worth a salt will have – not just a number of different games – but the quality to back it up. There is no point in having 60 gazillion slots if they are all absolutely dreadful. What is the point? Quality always trumps quantity, so keep this in mind when you are considering joining a new casino.
The mark of a top-notch online casino is also the variety of games they have. In theory, you should have access to play a nice number of roulette, poker, blackjack, slots, and other games which make up an overall package. If you are lacking in the main department of games you want to play, this is obviously not going to go down well once you have deposited your funds.
This is a massive one which every player should pay attention to. If you are simply bonus-chasing and don’t check the games, you may feel a little conned when you are provided with software that would make an Atari laugh its buttons off. This is more common than you think.
Many of the smaller casinos devise a cunning little trick. They advertise a handful of games which are considered to be industry classics, for example, alongside bonuses. This gives the impression that the casino has the minerals. However, when you sign up, you find that this small number of games is absolutely dwarfed by a ton of other games which you wouldn’t touch with a barge pole. The kicker? These are the only games you can play with your bonus.
When choosing a new UK online casino to play in, check for the big names that provide games to a casino. These are what are known as the big software developers. These are generally associated with quality. If companies like Microgaming and NetEnt are found in a casino, you can usually guarantee an acceptable level of quality, at very least. The games provided by these developers are seen as the cream-of-the-crop in online casino gaming.
Why Are New UK Casino Bonuses so Popular?
Welcome bonuses and free bets can be great or they can be poor. Some are good quality and others are designed to take your money from you before you even play a game. However, they still remain the main reason why a player signs up. Any casino will know this is the case. As such, they play on it.
There are more things to consider than cash incentives. Players should think long and hard about what else the site offers other than a bonus. There are many things to factor into your decision and you should be careful when signing up for a new casino online. Options, variety, and choice should matter when it comes to choosing a new site. As for the games themselves, players have to mull over several things before opting for the site they feel offers them the best chance to win. For example, look at a site’s stats when it comes to returning money to players and the volatility of the slots they have, for example, are big issues.
Yes, we all want the best deal we can get. Bonuses are essentially like the cherry on top of the appeal of a casino. Some should be treated like the sugar on top of the cherry, however, as like sugar, it will give you a quick boost but you will pay for it further down the line.
Some casinos are keen to move away from the method of focusing on bonuses and bonuses alone. Rather than attract players on the basis of what extras and freebies they are offering, they would prefer to be known for their quality and as a place where you can reasonably expect to stick around once the bonus has been played out.
Players need more than a matched offer to keep them interested. They should be focusing on the quality of a site, the reputation of a company, the choice of games, customer service and support, security, payment options and much more. Reading through the terms and conditions of a site is also massively important, as this will provide players with the ins and outs of the site.
The real take away here is that prevention is better than the cure. It is always better to be safe than sorry when signing up for your new home of betting.